Do you know 'drive through'? It is said that under the epidemic, Americans have collectively started the "drive through" mode, and even those who don't usually eat fast food are now obediently driving to "drive through" to have food. Simply said, this is a takeout service that doesn't require getting off the car, making it fast to pick up meals and keeping distance from others. And now, they think it is convient and it suits those people who go to work and have little time for meals.

A outdoor qsr (Quick Service Restaurant) drive through digital menu board makes it possible and digital drive thru refers to a modernized and technology driven approach to the traditional drive thru service commonly found at restaurants, fast food chains, and other establishments. In a digital drive thru setup, various digital technologies and tools are employed to enhance the customer experience, streamline operations, and improve order accuracy.

QSR menu boards features:

Dynamic Content: QSR drive through digital menu board can display dynamic content that can be easily updated in real time. This allows restaurants to change menu items, prices, and promotions quickly and efficiently.

High Resolution Displays: These menu boards typically use high definition or 4K displays to ensure that the menu items and images are presented in a clear and attractive manner, enticing customers.

Dayparting: Restaurants can schedule different menus and promotions for different times of the day, such as breakfast, lunch, and dinner. This helps optimize the use of space on the menu board.

Integration with POS: Digital menu boards can be integrated with the restaurant's Point of Sale (POS) system, ensuring that the displayed information is always accurate and up to date with the current orders and pricing.

Remote Content Management: Managers and staff can remotely manage and update the content on these digital menu boards, making it easy to make changes across multiple locations.

Promotional Flexibility: Restaurants can promote special offers, limited time items, and seasonal dishes more effectively through dynamic animations and eye catching visuals.

Cross Selling and Up Selling: Digital menu boards can suggest add ons or upsell items, increasing the average order value.

Localization: Chains with international presence can easily adapt their menu boards to display items and prices in different languages and currencies.

Data Analytics: Digital menu boards can collect data on customer interactions and menu item popularity, providing valuable insights for menu optimization and marketing strategies.

Cost Savings: Over time, outdoor drive thru menu boards can save on printing costs associated with traditional static menu boards and reduce the need for manual updates.

Enhanced Customer Experience: The visually appealing and interactive nature of digital menu boards can enhance the overall dining experience and engage customers more effectively.

Compliance and Allergen Information: QSR digital menu boards can display important information regarding allergens and nutritional content, helping customers make informed choices.

For us, if we don't want to cook, just click on various delivery apps and choose the "contactless delivery" method.

However, Americans have clearly taken a different path: speed.

Canned food will eventually be consumed, and cooking is out of place with troublesome Americans.

It's better to drive on the road and find a restaurant with the "Drive through" sign. Follow the instructions to enter, queue up, order, pay, and pick up the food, all in one go. Throughout the process, the salesperson is behind the window and the customer is in the car, keeping a safe distance and leaving immediately after buying.

In their opinion, the advantages of “Drive Through” are that it is faster and cheaper than takeout, and it is more reassuring to pick it up on your own, with more choices on the menu.

Ordering a takeout in the United States can take at least 1 2 hours, but 'take it fast' only takes 3 5 minutes.

Although in our opinion, this is not considered zero contact, the interior space of the car is clearly safer for Americans and belongs to a private personal space. Moreover, some hand sanitizers are also placed at the entrances of some "driveways".

The giants of the fast food industry in the United States are also holding onto the legs of "speed" to survive. About 70% of orders from McDonald's, Burger King, and KFC come from "drive thru", and for Wendy Burger, "drive thru" accounts for 90% of sales.

Various industries benefit from the use of digital drive thru display menu boards, with the restaurant space being one of the primary beneficiaries.

Example of digital menu boards service:

Bank;

Pharmacy;

Liquor store;

Fast food restaurants (the most typical and well known type of express delivery service, such as McDonald's);

Coffee shop;

Marriage (mainly seen in Las Vegas, USA, a special type of drive through auditorium);

Libraries (some libraries can make bookings through the internet or phone, and then collect and return books through express delivery);

The government (in Taiwan, some household and land affairs offices offer express services to accept simpler document applications);

Quarantine (during the COVID 19 in 2020, South Korea and other countries will set up a large number of screening stations in China, and the examinees will drive there. No need to get off the bus, there will be a special person to carry out sampling inspection);

Vaccination (in countries such as the United States, to facilitate COVID 19 vaccination for the public, vaccination stations have been established through the express delivery method);

Elections (some countries have established voting centers that facilitate voter voting through the express delivery method).

Where to Get Digital Drive Thru Menu Boards?

In China, many restaurants use qsr drive throught menu boards, such as Sinopec McDonald's Gas Station "Drive Thru" Restaurant, it’s time saving and QSR digital menu boards are a powerful tool for quick service restaurants to improve their operations, enhance customer engagement, and stay competitive in the fast food industry by providing a visually appealing and flexible way to display menu information.

Now, EKAA  drive thru technologies are improving Outdoor Menu Boards experiences and helping restaurants get ahead of fast changing customer demands. As a result, restaurants are better equipped to deliver food to customers as quickly and conveniently as possible, while staff have more time to focus on customer service. The compact and stylish EKAA  Outdoor Menu Boards provide infinite imagination to our clients. The diversified product appearance is achievable for every digital menu boards applications.